My name is Pernilla, I specialize in innovation strategy & development.
Transformation is the new normal and innovation is key for thriving in times of uncertainty. I specialize in innovation development by integrating design thinking with traditional business theory in order to make the abstract tangible; turning visions into concrete actions.
In our digital world, lines are blurring between industries and expectations and consumer behaviors are transcending; consumers expect more from their products and services. Specializing in innovation as a discipline, I am trained to spot those trends and crossing those industry lines to come up with new ideas and to tailor multifaceted solutions.